In a significant development in Lahore?s real estate sector, Etihad Town Lahore has officially signed a Memorandum of Understanding (MoU) to acquire Soul City Lahore. This strategic acquisition marks a pivotal step in expanding Etihad Town?s footprint by merging Soul City into its upcoming mega-development, Etihad Town Lahore Phase 3. The merger is set to redefine the urban residential landscape by combining the planning excellence of Soul City with the robust brand presence and development history of Etihad Town.
The MoU: A Strategic Acquisition
The MoU between Etihad Town and Soul City Lahore is not just a business deal?it is a vision to bring together two premium real estate brands for a more integrated and advanced urban living experience. Etihad Town, a trusted name in Lahore's property development scene, is leveraging this acquisition to introduce Etihad Town Lahore Phase 3, a much-anticipated addition to its series of successful projects.
Soul City Lahore, a modern housing society developed by Marwa Developers, gained attention for its strategic location, planned infrastructure, and forward-looking urban design. However, with this acquisition, all future development, marketing, and administrative control will now fall under the Etihad Town banner. The merger indicates Etihad?s intent to deliver a more cohesive and larger-scale community project while maintaining the quality and vision Soul City initially promised.
Location Overview of Etihad Town Lahore Phase 3
With the inclusion of Soul City Lahore, Etihad Town Phase 3 enjoys an enviable location in Lahore's southern suburban growth corridor. This area is quickly becoming a nucleus for residential development due to its proximity to established communities, road networks, and essential city infrastructure.
Located on Jia Bagga Road
The newly merged project is located along Jia Bagga Road, which is gaining increasing importance due to the rapid urban development in the surrounding areas. Jia Bagga Road offers smooth connectivity to various parts of Lahore, particularly through major interchanges and link roads. The location provides a serene suburban environment without compromising on accessibility to central city areas.
Direct Access from Ring Road Lahore
One of the key benefits of this location is its easy accessibility from Lahore Ring Road, especially via the Raiwind Road Interchange and Adda Plot Interchange. These interchanges offer direct connectivity to major localities including Bahria Town Lahore, Lake City, DHA Rahbar, and Johar Town.
Being close to Ring Road not only provides logistical ease for residents but also increases the commercial viability and long-term investment potential of the project. It significantly reduces travel time to different parts of Lahore, including Allama Iqbal International Airport and major business hubs.
Nearby Landmarks and Accessibility Advantages
Raiwind Road ? The Development Hub
Etihad Town Phase 3 is located near Raiwind Road, one of Lahore?s fastest-growing real estate corridors. The road has transformed over the years into a prime development zone, with multiple residential and commercial projects already thriving in the vicinity. Its wide stretch, constant maintenance, and excellent road infrastructure have made it a favorable route for both commuters and investors.
Easy Access to Lahore?s Educational and Healthcare Institutions
The strategic location of Etihad Town Phase 3 ensures residents are within a convenient distance of Lahore?s top educational institutions, such as the University of Lahore, COMSATS, and Beaconhouse National University. Additionally, quality healthcare services like Shaukat Khanum Memorial Cancer Hospital, Indus Hospital, and several private clinics are easily accessible.
Close to Existing Etihad Projects
Another advantage of this acquisition is the proximity to Etihad Town Phase 1 and Phase 2, which are already well-reputed for their premium development standards and timely delivery. The new Phase 3, encompassing the acquired Soul City land, will naturally benefit from the brand equity and development culture established in previous phases. This proximity creates a real estate corridor under the Etihad banner, offering existing clients an opportunity to extend their investment within a trusted network.
Connectivity to Major City Points
Thanks to its location on Jia Bagga Road near Ring Road and Raiwind Road, Etihad Town Lahore Phase 3 is well connected to:
DHA Lahore (via Jia bagga Road and Ring Road)
Johar Town & Wapda Town
Bahria Town & Lake City
LDA City & Central Park
LDA Avenue & Valencia
Ferozepur Road and Gulberg Lahore
Thokar Niaz Baig and M2 Motorway
Such connectivity ensures that residents can easily reach both the business districts and leisure destinations without facing long commutes. Whether it?s shopping, schooling, medical needs, or entertainment, everything is within a 15?20-minute drive radius.
Urban Integration and Future Prospects
The merger of Soul City into Etihad Town Phase 3 is not merely a shift in branding?it represents a unified development philosophy where urban planning meets livability. Etihad Town has a proven track record in delivering projects that blend infrastructure, landscaping, and lifestyle amenities seamlessly. Soul City?s original master plan featured wide boulevards, green zones, and smart utility services, which will now be elevated further under Etihad?s direction.
This acquisition also aligns with the Punjab Government?s broader vision of expanding Lahore?s southern perimeter through regulated urbanization. The area around Jia Bagga and Raiwind Road is slated to see more infrastructural investments, including road widening, better sewerage systems, and enhanced public transport accessibility.
What This Means for Investors and Residents
For existing Soul City stakeholders, this acquisition brings brand reassurance, faster development timelines, and potentially higher return on investment. For new buyers considering Etihad Town Phase 3, it offers the opportunity to invest in a premium location that already holds development permissions and is integrated into a larger real estate vision.
Investors can expect value appreciation driven by the project's strategic location and Etihad?s commitment to quality. The community-centric planning promises green spaces, security, road infrastructure, and commercial zones designed for modern living.
Conclusion
The acquisition of Soul City Lahore by Etihad Town is a bold and strategic move that promises to reshape Lahore?s residential real estate future. By merging Soul City into Etihad Town Lahore Phase 3, the developers are creating a large-scale, unified, and strategically located community in one of the city?s most promising development corridors.
With ideal connectivity, proximity to existing real estate hubs, and the credibility of Etihad Town, Phase 3 is expected to be a landmark project?both for investors and residents looking for long-term value in Lahore?s dynamic property market.
